What started as a conceptual exercise in the spirit of a branding/ID spot has unfolded and evolved into a transparent development process for a broader project - specifically considered for the Instagram age of content.

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Intro/Open

Open on a stark black frame, music plays on tension and mystery..Strokes of grey break the frame revealing the camera’s forward push over an abstract landscape. As the camera tilts up, in the distance a flickering orb of light almost hovering, is pulled to the horizon...

The Diminishing Void

We push in on the diminishing void between two objects; Establishing atmosphere and playing on contrast in scale, the orb of light drifts instinctively, elegantly towards the illuminated mass. It’s rolling rhythmic incandescence calling out like a beacon.